Brand Management

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upis u radnu knjižicu

The course objectives are:

  • Monitoring the competitive landscape of the category in which your brand resides.
  • Developing strategies to exploit market opportunities.
  • Executing those strategies with the help of a cross-functional team.
  • Delivering the sales volume, market share, and profit projections for the business.


Please note our full program description is available in Croatian only, but further details about each program can be obtained via e-mail Thank you.